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Marketing Manager - Consumer Goods ($40K up)

Marketing Manager, Consumer Goods, Toy, FMCG

Your New Company
Our client is a global brand with a rich heritage, the world's leading manufacturer of construction toys, inspiring generations of children and adults to build, create, and imagine.

Your New Role
As the Marketing Manager, you will be responsible for developing and executing integrated marketing strategies to drive brand awareness, customer engagement, and sales growth for the company. Key aspects of your role will include:
  • Overseeing the company's customer relationship management (CRM) initiatives to enhance the customer experience across online and offline channels.
  • Creating innovative marketing campaigns, events, and content to promote company's products and boost both online and offline sales.
  • Leveraging your knowledge of SEO and graphic design to optimize the brand's digital presence and create visually compelling marketing materials.
  • Collaborating cross-functionally with product development, sales, and customer service teams to align marketing efforts and achieve business objectives.
  • Working closely with a third-party marketing agency to leverage their expertise and resources to support company's marketing initiatives.
  • Ensuring all marketing activities adhere to the headquarters' designated branding guidelines to maintain brand consistency and alignment with the global strategy.


What You Need to Succeed
  • 5+ years of experience in marketing, preferably within the toy or consumer goods industry.
  • Strong understanding of digital marketing, CRM, and e-commerce strategies.
  • Proficiency in SEO, content creation, and graphic design tools and techniques.
  • Proven experience in managing successful collaborations with third-party marketing agencies.
  • Excellent project management, communication, and teamwork skills.
  • A deep understanding of brand management and the ability to align marketing activities with headquarters' branding guidelines.

What You'll Get in Return
  • Be a key player in shaping the marketing strategy for a beloved global brand.
  • Work with a talented and collaborative team of professionals.
  • Contribute to the company's mission of inspiring the builders of tomorrow.
  • Participate in ongoing training and development opportunities to enhance your skills and advance your career.
  • Collaborate with a third-party marketing agency to leverage their expertise and resources to drive company's marketing success.
  • Play a critical role in maintaining the consistency and integrity of the brand through your adherence to the headquarters' branding guidelines.

If you're interested in this role, click 'apply now'. For more information on this role or to find out more opportunities in Sales & Marketing, feel free to contact Posey Ho at Posey.Ho@hays.com.hk

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
HongKong
Specialism
Business Development
Ref:
1266506

Talk to a consultant

Talk to Posey Ho, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon

Telephone: +85222307440

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