CRM & Marketing Executive - Consumer Goods ($25K up)
CRM, Marketing Executive, Toy, Consumer Goods, FMCG
Your New Company
Our client is a global brand with a rich heritage, the world's leading manufacturer of construction toys, inspiring generations of children and adults to build, create, and imagine.
Your New Role
As the CRM & Marketing Executive, you will be responsible for managing and optimizing company's CRM initiatives to enhance the customer experience and drive business growth. Key aspects of your role will include:
- Developing and implementing comprehensive CRM strategies to capture, analyze, and leverage customer data across all touchpoints.
- Overseeing the maintenance and continuous improvement of company's CRM system, including data integration, segmentation, and reporting.
- Collaborating with the Marketing Manager to design and execute targeted marketing campaigns that leverage customer insights to improve engagement, loyalty, and sales.
- Monitoring and analyzing CRM performance metrics to identify opportunities for optimization and measure the impact of CRM initiatives.
- Providing training and support to cross-functional teams on the effective use of CRM tools and data.
- Staying up to date with industry trends and best practices in CRM to continuously enhance company's customer-centric approach.
- Leveraging basic knowledge and experience in graphic design and creating marketing materials to support the Marketing Manager's initiatives
What You Need to Succeed
- 3+ years of experience in CRM, preferably within the retail or consumer goods industry.
- Excellent data analysis and reporting skills, with the ability to translate insights into actionable business strategies.
- Experience in designing and implementing effective customer segmentation, targeting, and personalization strategies.
- Basic knowledge and experience in graphic design and creating marketing materials, such as graphics, content, and campaigns.
- Proven track record of collaborating cross-functionally to drive CRM-related initiatives and achieve measurable results.
- Excellent communication, project management, and problem-solving skills.
- A customer-centric mindset and a passion for leveraging technology to enhance the customer experience.
What You'll Get in Return
- Be a key member of a dynamic and innovative team responsible for shaping company's customer experience.
- Work closely with the Marketing Manager to align CRM strategies with broader marketing objectives.
- Contribute to the continuous improvement and evolution of company's CRM capabilities.
- Participate in ongoing training and development opportunities to enhance your skills and stay at the forefront of industry trends.
- Be part of a company that is committed to fostering creativity, learning, and play through its iconic products and customer-centric approach.
If you're interested in this role, click 'apply now'. For more information on this role or to find out more opportunities in Sales & Marketing, feel free to contact Posey Ho at Posey.Ho@hays.com.hk
Summary
- Job Type
- Permanent
- Industry
- Retail & Consumer Goods
- Location
- HongKong
- Specialism
- Sales
- Ref:
- 1266507
Talk to a consultant
Talk to Posey Ho, the specialist consultant managing this position, located in Hong Kong
6604-06,66/F, ICC, 1 Austin Road West, West Kowloon
Telephone: +85222307440
JOB_51148721266507