Your new company

An Aesthetic Clinic is seeking a Marketing Communication Manager with at least 5-years of experience in Performance marketing/ KOL marketing/ Public relations/ Events.

Your new role

• Develop and execute marketing plans to increase brand awareness and generate leads on social media platforms.
• Track and evaluate the effectiveness of influencer marketing campaigns, conduct market research and competitor analysis, and use data insights to inform strategic initiatives that add value for influencers and improve operational efficiency.
• Continuously analyse the performance of partnerships and adjust strategies accordingly.
• Create style guides and brand voice outlines for all public relations, marketing, advertising and other vital departments.
• Creating and managing a PR & KOL plan, including budgets, timelines, etc.
• Communicate with media outlets and journalists and create press kits.
• Developing and implementing publicity strategies for the company's products and services, including a crisis management strategy.

What you'll need to succeed

• Holder of Bachelor's degree in Business Administration, Marketing, Digital Marketing, Public Relations, Advertising or related discipline.
• Minimum 5 years' relevant experience in Marketing/ PR, preferably in the beauty/medical aesthetics industry, agency experience is a plus.
• Excellent command of written and spoken English and Chinese.
• Experience creating, adhering to a budget, analysing performance.
• A passion for medical aesthetic practices and a dedication to continuous learning in an ever-evolving landscape of aesthetic innovation.

What you'll get in return

• 14 days AL
• Medical Insurance Coverage
• Staff Discount

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or Contact Charmaine Wong via email charmaine.wong@hays.com.hk